Posted Wed Jul 11, 2007 at 12:50 PM PDT by
In a unique marketing move, several major Blu-ray-backing studios have teamed up to create a new consumer-focused content site called Hollywood in Hi-Def.
At first glance, the just-launched website would appear to be about high-def discs in general, but upon closer inspection, Hollywood in Hi-Def's mix of original content and links to news and reviews from other sites (including this one) is laser-focused on the Blu-ray format only.
This, of course, should come as no surprise given its stated backing by Blu-ray supporters Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Fox Home Entertainment, although the site's lack of direct disclosure has already raised a few eyebrows.
Edited by former Video Business magazine editor-in-chief Scott Hettrick, a sampling of original content on the site today features an introductory blog post by Hettrick, an interview with Jerry Bruckheimer about Blu-ray, and video footage from Disney's recent 'Pirates of the Caribbean' Blu-ray premiere party.
In an interview with Video Business, Hettrick said of his support of the Blu-ray format, "From a marketing and industry support standpoint, I think that they really have a far better chance of being successful."
See what people are saying about this story in our forums area, or check out other recent discussions.
The latest news on all things 4K Ultra HD, blu-ray and Gear.