It’s a question that haunts Walt (Jim Tavaré), the owner of Essential Music, an indie record store in the heart of the L.A. skinny-jeans district of Silver Lake. Walt is all too aware of how his punk-rock glory days are fast fading in the rear-view... even as he can’t help recounting war stories to his much younger employees: Lysette (Kate Dalton), who has to contend with a parade of customers convinced she’s the Record Store Girl of their dreams; Chris (Derek James Elstro), the lead singer of Troubled Meats, a band poised for takeoff, and maybe not just in Chris’ mind; and well-meaning music nut Duane (Adam Weber), who’s a little too fluent in Rock Critic for his own good.