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Labor Day weekend, and fresh off a freight train is Hal Carter, William Holden, a happy go lucky drifter who is looking for a brand new start in life. A robust, handsome showoff, Hal has come to Kansas to seek gainful employment in his old fraternity brother's family granary. But despite his high hopes and expectations, his ambitious plans soon go away when his sexual magnetism attracts every woman in town, including 19 year old Madge Owens, Kim Novak, the alluring young beauty queen who also happens to be attached.