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Cold Turkey, writer-director Norman Lear’s (TV’s All in the Family) satirical comedy, stars Dick Van Dyke (Mary Poppins) as Reverend Clayton Brooks, a minister in the small town of Eagle Rock, Iowa who takes up the challenge presented by ad exec Merwin Wren (Bob Newhart, TV’s The Bob Newhart Show), a mouthpiece for Hiram C. Grayson (Edward Everett Horton, Top Hat; Brazil) of the Valiant Tobacco Company: any city or town in America that can give up smoking for 30 days will receive a $25 million dollar check. Based on the addictive nature of the nation, Valiant is positive that their publicity stunt won’t cost them a dime.
