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24x36: A Movie About Movie Posters" is a documentary that explores the world of illustrated movie poster art; the artists who create it, companies and studios that commission it, galleries that display it and collectors and fans who hang it.
Through interviews with a number of key art personalities from the '70s and '80s, as well as many modern, alternative poster artists – "24x36" aims to answer the question – What happened to the illustrated movie poster? Where did it disappear to and why?
In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition screenprinted posters. This movement has quickly exploded into a multi-million dollar industry, with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.