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Internet Based VOD numbers are Dire, but Streaming on Game Systems on the Rise
Thu Dec 15, 2011 at 07:00 PM ETTags: PlayStation 3, Xbox 360, Streaming, VOD, Industry Trends, Smartphones (all tags)
On average, PS3 owners are using a over a third of system time on Blu-rays and streaming.
Two studies came out recently with some very interesting information that seems conflicting at first glance. The first is that, according to the NPD, online VOD purchases are incredibly low. The second is that streaming on videogame consoles is on the rise.
Internet based VOD numbers account for all devices capable of renting a movie online. According to the NPD report, only five percent of those that can rent VODs are doing so. " It’s understandable that smartphone owners might be hesitant to watch a full-length movie with limited screens and battery life," says NPD's Russ Crupnick, "but few of the other connected devices are showing strong uptake for Internet VOD, either."
Game consoles, however, have been seeing increased usage as streaming and entertainment machines. Nilsen says that 15 percent of the time an Xbox user is on the system, they're watching streaming movies. The PS3 accounts for 15 percent as well, while Wii users devote 33 percent of their time to videos.
An impressive 22 percent of time using the PS3 is spent watching DVDs or Blu-rays, which brings the total movie watching time to 37 percent.
Source: Home Media Magazine
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Premium VODs May Come With DVD/Blu-ray
Tue Feb 15, 2011 at 12:00 PM ETTags: VOD, Blu-ray, Premium VOD, Industry Trends (all tags)
Studios seem to be sticking with the idea of premium on-demand content, but they're hoping to sweeten the deal.
There's no question that a market exists for premium on-demand content. Paying $30 to see a movie that's still in the theaters - or just out of them - is a fair price point to some. For the majority of potential customers though, it's still just too high.
Steve Beeks of Lionsgate revealed an interesting idea to make premium VOD more appealing to customers on a conference call over the weekend. Instead of shelling out $30 for a one-night rental, you would also get a copy of the movie when it came out as well - either in digital or DVD form.
"Some of the cable operators have brought that up as a potential idea," says Beeks. "I don’t think we have settled on anything - we are actually anxious to see how the market develops."
The idea of premium VODs that include a copy of the film seem incredibly appealing, especially if a Blu-ray option was offered. $30-$40 for an early on-demand rental plus a copy of the Blu-ray when it comes out could be an offer too good to refuse.
Source: Home Media Magainze
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Sony Moves Cautiously Towards Video On Demand Same Day Releases
Thu Sep 24, 2009 at 03:30 PM ETTags: VOD, Industry Trends, High-Def Retailing (all tags)
In what Sony VP of strategic development Jason Spivak referred to as a test of the market, Sony will be releasing four films on both physical media and through Video On Demand simultaneously.
Slated to hit sometime this winter, Spivak didn’t mention specifics as to what movies would be a part of this trial, but he did touch upon why Sony in particular has been slow to adapt this idea. Movies that get rented could be movies that aren’t being purchased.
Sony’s VP of digital distribution, Sean Carey, agrees with this sentiment. “We’re very concerned about rental transactions cannibalizing ownership transactions,” he states.
The window between retail and VOD has been shortening over the last several years, with some companies more eager to make the jump than others. Warner is the forerunner, and has released most of its films on VOD day and date with DVD releases. The sales are with them, as they hold three of the top five spots in VOD sales over the last six months.
Lionsgate on the other hand, hasn’t had a single day and date release, though they’ve shortened their window significantly. President of digital at Lionshead, Curt Marvis is confident that the trend will only continue in the future, predicting “Ultimately, everyone knows all the studios will adopt a day and date position over time.”
Source: Video Business
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