| BLU-RAY NEWS TAGGED "TARGET" | Receive Blu-ray News via RSS |  |
HDD Cool Stuff: 'Transformers: Revenge of the Fallen' Blu-ray w/Transforming Packaging Exclusively at Target
Mon Oct 12, 2009 at 11:00 AM ETTags: Target, Paramount, Disc Announcements (all tags)
Target's Blu-ray exclusive for 'Transformers: Revenge of the Fallen' has transforming packaging based on Bumblebee.
According to Target's website, the retail store will also be selling an exclusive Blu-ray version of Michael Bay's blockbuster sequel in which the case will transform into a 14' replica of Bumblebee in five easy steps.
The packaging art is shown below:
 |
The price for the Blu-ray exclusive has been set at $34.99.
You can find the latest specs for 'Transformers: Revenge of the Fallen' linked from our Blu-ray Release Schedule, where it's indexed under October 20.
See what people are saying about this story in our forums area, or check out other recent discussions.
- Discs mentioned in this article: (Click for specs and reviews)
- Transformers: Revenge of the Fallen (Blu-ray)
Target Blu-ray Exclusives Available September 29
Thu Sep 24, 2009 at 04:00 PM ETTags: Disc Announcements , Paramount, Target (all tags)
'Gremlins,' 'The Wizard of Oz,' and a 'Monsters vs. Aliens BD/DVD Combo' apparently will be available next week only at Target stores.
In one of the retailer's latest advertisements, three titles have been listed as surprise Blu-ray exclusives: 'Gremlins' will finally be available in high-definition for $22.99, 'The Wizard of Oz' will have a non-limited edition without all of the swag for $34.99, and 'Monsters vs. Aliens' will see a Blu-ray/DVD, will release for $24.99.
No details on the titles have been released.
We'll post more details on specs and supplements as soon as that information becomes available.
See what people are saying about this story in our forums area, or check out other recent discussions.
Target Doubles Shelf Space for Blu-ray; HD DVD Levels Unchanged
Fri Sep 14, 2007 at 04:39 PM ETTags: Target, High-Def Retailing (all tags)
The nation's second largest retailer has quietly doubled its shelf space for Blu-ray, while retaining previous levels for HD DVD.
According to an article published today by Video Business, industry sources began noting the change over the last several weeks.
Although the retailer had previously stocked an equal number of HD DVD and Blu-ray discs, spotchecks at several Southern California stores (and one in Philadelphia) indicated that while the Blu-ray sections had at least doubled in size, the HD DVD sections remained the same.
As we've previously reported, back in July it was announced that Target and Sony had signed an agreement that will bring Sony's BDP-S300 Blu-ray player to Target stores nationwide for the holiday season, with Sony reportedly paying a fee for aisle displays featuring both the players and Blu-ray discs.
At the time, the retailer emphasized that it has not chosen sides in the high-def format war, and would continue to carry software on both formats.
Target had no comment in response to today's Video Business story, but BDA chairman Andy Parsons trumpted the move.
"You’re going to get a clear message when you see more Blu-ray than HD DVD, and you’re going to think something is up," said Parsons. "The message to the consumer is that one of these [formats] is dominating. You’ll go with the masses and pick titles from the one that is likely to win."
For their part, HD DVD supporters minimized the impact of Target's decision, attributing it to Blu-ray's current sales lead.
"For a retailer to make a decision on shelving, it’s a very flexible decision," Alan Bell, CTO at Paramount Pictures told Video Business. "Retail might be shifting inventory around, but at some point, there could be diminishing returns."
See what people are saying about this story in our forums area, or check out other recent discussions.
- Related links:
- Target shelves in favor of Blu-ray [Video Business]
- Earlier on High-Def Digest:
- Target Shoppers to See Blu This Christmas
Target Shoppers to See Blu This Christmas
Thu Jul 26, 2007 at 12:46 AM ETTags: Target, High-Def Disc Marketing (all tags)
In a story that swept across the web Tuesday afternoon, Target has announced plans to help promote the Blu-ray format during this year's critical holiday shopping season.
The nation's second largest retailer already sells software on both next-gen formats in its stores, along with both the Blu-ray enabled PS3 and the Xbox 360's HD DVD add-on player.
But starting in October, the retailer says it will begin stocking its first stand-alone high-def disc player -- Sony's BDP-S300 Blu-ray player, which will be displayed along with a selection Blu-ray discs at the ends of store aisles.
According to press reports, the Sony Blu-ray player will the only stand-alone high-def disc player sold by the chain in its 1,500 physical stores. Although Sony is reportedly paying a fee for the aisle displays (called "endcaps"), the manufacturer says Target initiated discussions to carry the Blu-ray player.
Target declined to comment on the rationale behind the decision, but in a statement released to the Assiciated Press, the retailer emphasized that it has not chosen sides in the high-def format war.
"We are not proclaiming one format vs. the other as the preferred consumer technology, and software will continue to be available to our guests in both the Blu-ray and HD DVD format," said Target spokeswoman Brie Heath.
See what people are saying about this story in our forums area, or check out other recent discussions.
- Related links:
- Target to Promote Blu-Ray DVD Format [AP, via Forbes.com]
» High-Def Digest home page
