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'The Avengers' Official Trailer Now Available
Fri Oct 14, 2011 at 03:00 PM ETTags: Paramount, Marvel (all tags)
The Avengers Initiative has begun... and now we have our first glimpse at the star-studded Hollywood blockbuster assembling in 2012!
Paramount and Marvel Studios have released the first official trailer for 'The Avengers' coming to theaters in May.
Earth's mightiest heroes -- Iron Man (Robert Downey Jr.), Nick Fury (Samuel L. Jackson), Captain America (Chris Evans), Thor (Chris Hemsworth), the Hulk (Mark Ruffalo, replacing Edward Norton), Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) -- join forces to save the world from annihilation in the big-budget actioner directed by Joss Whedon.
The film is apparently shot in native 3D and has an estimated $150,000,000 budget.
You can check out the trailer below:
'The Avengers' will hit theaters on May 4, 2012.
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- The Avengers (2012) (Blu-ray)
Disney Acquires Marvel in Four Billion Dollar Deal
Wed Sep 02, 2009 at 09:00 AM ETTags: Industry News, Disney, Marvel (all tags)
In the biggest media deal this year, Walt Disney Co agreed to purchase Marvel Entertainment for the princely sum of $4 billion.
While it was a higher price than many might have expected -- 37 times Marvel’s estimated earnings in 2009 -- Disney sees the addition as an important step.
Industry analyst David Joyce suggests that Disney is attempting to woo back boys and young men who have been a demographic missing from the company. “This helps give Disney more important exposure to the young male demographic that they have sort of lost some ground with in recent years,” said Joyce.
No word is out yet on how this will affect current Marvel properties or upcoming DVD and Blu-ray releases, but Disney says they have no interest in changing Marvel, and wish to keep the brand intact. The change in ownership could certainly be beneficial for both, with Marvel making up for Disney’s lost boys, and Disney promoting and utilizing Marvel’s lineup of over 5,000 characters like Marvel was never able to.
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