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Redbox Buys NCR Entertainment Division – Blockbuster Express Comes With It
Wed Feb 08, 2012 at 12:00 PM ETTags: Blockbuster Express, Redbox (all tags)
If the partnership between Redbox and Verizon wasn’t impressive enough for you, Redbox has just made another huge announcement.
There was never any real debate over whether Redbox or Blockbuster would be the dominant rental kiosk company, but now there’s no chance of competition. Coinstar, the parent company of Redbox, has just announced that it will be acquiring NCR’s entertainment division, which includes Blockbuster Express.
In a letter sent to Blockbuster Express customers, general manager Justin Hotard said that the completion of the deal is expected in the third quarter of this year. “Until the transaction is completed,” he says, “you will continue to enjoy the convenience, choice, and value you're used to from Blockbuster Express.”
From the sound of things, currently existing Blockbuster Express kiosks will become Redbox kiosks, further cementing the video renter’s already incredible market penetration.
Source: Engadget
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Blockbuster Express Customers Rented Better Movies than Redbox Customers in 2011
Tue Jan 03, 2012 at 02:55 PM ETTags: Blockbuster Express, Redbox, Industry Trends (all tags)
At the top of Redbox kiosks was the Adam Sandler/Jennifer Aniston movie 'Just Go With It.' Blockbuster's top title was 'Bridesmaids.' The differences get even more glaring from there.
Blockbuster and Redbox released their top rental lists for 2011 and we noticed one very glaring disparity between the two services. Blockbuster Express customers rented generally good films while the folks that picked up movies from Redbox rented the worst of the worst.
We decided to go ahead and math this out using Rotten Tomatoes as an indicator for movie quality. Blockbuster revealed a Top 10 list while Redbox posted the top five in each category. We went ahead and used the top two in each category for Redbox, which seems like a pretty fair way to go about it.
The average rating for Blockbuster Express rentals according to Rotten Tomatoes is an impressive 78.2 percent. 'The King's Speech' sits at the top of the pile with 95 percent while 'Transformers: Dark of the Moon' takes the bottom slot with 35 percent. The latter title is the only one to drop under 75 percent for Blockbuster Express.
By comparison, Redbox averages 50.7 percent. The high for the Redbox titles we used in our calculations was 'Rango,' with a score of 88. It's one of only three titles on the list to score above 75 percent. The lowest rated title is also the number one title rented from Redbox kiosks - the disastrous romantic comedy 'Just Go With It,' starring Jennifer Aniston and Adam Sandler. 'Just Go With It' scored just 19 percent on Rotten Tomatoes.
What this says about the folks that rent from Redbox as opposed to Blockbuster Express customers is up for you to decide.
Source: Home Media Magazine
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