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Blu-ray Players a "Phenomenal Success" for Sony on Black Friday
Thu Dec 01, 2011 at 12:00 PM ETTags: Sony, Black Friday, Sales Figures, Blu-ray Players (all tags)
The company did quite well over all, with increased sales despite a lack of huge discounts.
Sony has been going through a real rough patch over the last few years, but 2011's Black Friday performance is looking very promising for the company. CEO Phil Molyneux says that despite not having any crazy discounts or doorbuster product, the company performed quite well. He calls out Blu-ray players in particular as "a phenomenal success."
Molyneux, who was put into position just over a year ago, says that one of the big influences on increased sales was a new corporate philosophy. "We were an organization that made an effort to ship and forget," he says. "I had to drive a cultural change. The relationship with the retailer is important but the focus on the consumer is paramount."
Numbers aren't in across the board yet, but Sony reported a significant increase in the business done through its online call center and a 21 percent increase at sales in Sony stores.
Source: Twice
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Black Friday Sales Reach an All Time Record
Tue Nov 29, 2011 at 10:00 AM ETTags: Black Friday, Blu-ray Players, Blu-ray Discs (all tags)
Electronics are up across the board, with Blu-ray players and Blu-ray discs accounting for a good chunk of business.
Black Friday is always a big shopping day, but this year's post-Thanksgiving sale day was particularly good to the electronics industry if estimates are any indicator.
According to the National Polling Data Group (NPD) over 226 million shoppers converged on stores, up significantly from the 212 million last year. The estimate for money spent by these consumers exceeds $52 billion.
Of those that braved the lines and the cold, 40 percent bought electronics items - up from 37 percent last year. Those items include Blu-ray players and Blu-ray/DVD movies which were in the top three for home entertainment purchases.
Cyber Monday looks like it was good for the industry too, with 123 million Americans making purchases. Last year's number was just 107 million.
Source: Home Media Magazine
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