| BLU-RAY NEWS | Receive Blu-ray News via RSS |  |
'Spider-Man 3' Blu-ray to Receive Unique Cross-Platform Promo Campaign
Tue Sep 18, 2007 at 01:17 PM ETTags: Sony, High-Def Disc Marketing (all tags)
In what Sony is billing as the home entertainment industry’s most integrated hardware-software campaign to date, the Blu-ray release of 'Spider-Man 3' will see unprecedented promotion this holiday season.
The top grossing film of the year, Sony plans to out the red carpet for the debut of 'Spider-Man 3' on both standard-def DVD and Blu-ray.
Among the planned activities for the disc's home video debut are a huge online campaign, several spidey-themed sweepstakes, and a series of unique tie-ins with Papa John's Pizza, Pringles, Jolly Time Popcorn, and Nutella.
Of most interest to high-def fans, 'Spider-Man 3' will also be incorporated into Sony Electronics' "HDNA" ad campaign for its high-definition products, including specific promotion of the Blu-ray disc in national outdoor and newspaper advertising.
The Blu-ray release of 'Spider-Man 3' is due to hit stores October 30th, alongside a new Blu-ray box set, 'The Spider-Man Trilogy.'
See what people are saying about this story in our forums area, or check out other recent discussions.
- Related links:
- Sony lines up giant Spider-Man 3 campaign [Video Business]
- Discs mentioned in this article: (Click for specs and reviews)
- Spider-Man 3 (Blu-ray)
- Spider-Man: The High-Definition Trilogy (Blu-ray)
- Earlier on High-Def Digest:
- Complete Details Revealed for 'Spider-Man 3' Blu-ray (Aug 03, 2007)
» High-Def Digest home page
