New Blu-ray Commercial Unveiled

Sony has unveiled a brand new commercial promoting Blu-ray, and it's nothing if not slick.

Produced by the same folks behind Sony Europe's high concept "Museum of Low Res" website, the lyrical new spot features a collection of increasingly surreal images, including a race car being dropped on a series of unsuspecting drum kits and a team of gladiators battling futuristic robo-cops.

Darned if we know what it's all supposed to mean, but the strange menagerie cinematic of images (all bathed in the light of blue lasers) certainly makes for some nice eye candy.

To watch it for yourself, click here to launch the media player: