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Disney Announces Upgrade2Blu Program

Tue Dec 08, 2009 at 02:00 PM ET
Tags: Disney, High Def Deals, Industry Trends, High-Def Retailing (all tags)

Disney has launched a program enticing DVD owners to upgrade their collections to Blu-ray.

Earlier this year, Warner Home Video launched a trade-in program to convert your WB DVD titles into Blu-rays, and now Disney has unveiled a similar program.

Order 'Iron Man 2' on Blu-ray

The Summer blockbuster arrives September 28th!

With Disney's offer, send in eligible proof-of-purchases for select DVD titles to receive $8 off coupons by mail for the Blu-ray counterparts.

This means you can still keep the actual DVD as well!

Complete details on this offer is available at Disney Upgrade2Blu.

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